Thursday, August 10, 2006

Circuit City to break the law, for a price. They will convert your DVD’s for use on your IPOD for $10 a pop. For years, low-tech hackers have had access to inexpensive tools for cracking the encryption for DVD burning. What makes this interesting is it is the first time a major company has been willing flagrantly to flout the law. Odds are Circuit City will be discontinuing this service as soon as they receive a cease and desist order from the MPAA or the studios. It would be strange for a big company to risk losing their rights to sell DVD’s because of violating the Digital Millennia Act.

There has been some wiggle room on the legality of this issue with past legislation allowing fair use for owners to make a single copy of a movie. Where it comes to odds is with the DMAA’s forbidding of breaking the copy-protection encryption on any digital media. Of course, all this leads us once again into the gigantic issue at the heart of digital ownership in the 21st century. (A debate we won’t get into for the sake of this writers sanity.)

While this service by Circuit City isn’t groundbreaking it will make an interesting story to watch unfold. And while many applaud Circuit City’s willingness to break the law to make a buck, most are still left wondering why anyone would spend $10 to do what they could do at home for free.

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